2023 "white tower cup" cultural and creative competition: "beijing bank, beijing branch. jingying plan - youth innovation" targeted track finals successfully heldthe 2023 "white tower cup" cultural and creative competition "beijing bank, beijing branch·jingying plan - youth innovation" targeted track finals were held at the qianmen cultural and creative branch of beijing bank on november 12. as
one of the four main tracks of the 2023 "white tower cup" cultural and creative competition, the "beijing bank, beijing branch·jingying plan - youth innovation" track was hosted by the xicheng district cultural and creative industry promotion center of beijing, jointly organized by beijing design capital development co., ltd., and strongly supported by the qianmen cultural and creative branch of b
eijing bank. this track aimed to collect ai creative and painting works from young people, guiding them to pay more attention to and understand the cultural heritage of xicheng district, actively participating in the protection of beijing's historical and cultural heritage and the dissemination of the value of the central axis, and encouraging young people to unleash their creativity. (beijing ba
nk, beijing branch·jingying plan - youth innovation" targeted track finals scene)the "beijing bank, beijing branch·jingying plan - youth innovation" targeted track officially started collecting works in june this year, covering 17 provinces and cities including beijing, shanghai, fujian, jiangxi, hunan, zhejiang, jilin, as well as hong kong, macao, and taiwan. compared with last year, the qualit
y of entries this year has significantly improved. in addition to the regular creations, children began to pay more attention to emotional expression. through the application of ai technology, they expanded the forms of artistic expression and created highly personalized works, vividly demonstrating their love for the excellent traditional chinese culture. (judges scoring the works)the "beijing
bank, beijing branch·jingying plan - youth innovation" targeted track finals adopted a roadshow evaluation format, with a total of 17 entries participating in the final roadshow either offline or online to present their works. seven expert judges at the scene jointly scored the shortlisted roadshow entries. of particular note, the finals also set up a "spectator judging panel," composed of represe
ntatives from the xicheng district youth league committee, overseas chinese federation, and taiwan affairs office. in the scoring of the competition, the spectator judging panel held 5% of the voting weight, strengthening the participation and interaction of various sectors of society in the event. (representatives of the competition organizing committee, judging experts, and spectator judging pan
el members taking a group photo)in conclusion, the 2023 "white tower cup" cultural and creative competition "beijing bank, beijing branch·jingying plan - youth innovation" targeted track finals h**e achieved great success, showcasing the outstanding achievements and creativity of young people in the fields of ai creation and painting arts. the competition not only promotes the inheritance and in
novation of traditional culture but also provides a platform for young people to demonstrate their talents and artistic expression. looking ahead, how can similar competitions further promote the participation and creativity of young people in cultural and creative activities2023“白塔杯”文化创意大赛：数字技术助力文化产业高质量发展2023年“白塔杯”文化创意大赛即将启动，以数字技术为手段，以文化创新为动力，以融合发展为路径，助力推动文化产业高质量发展。
本次大赛设立四条主赛道，分别为“西城礼物”赛道、“数字赋能”开放性赛道、“北京银行北京分行·京萤计划-少年创想”赛道和纹样主题征集赛道。西城区文化创意产业促进中心党组书记、主任、西城区文化和旅游局党组副书记、副局长岑运东表示：“‘按需征集，重在转化’是本届大赛的重要特点，注重提升文化特色与品牌效益，力求为优秀的文化创意作品提供高质量的成长和孵化平台，进一步推动作品转化成高品质的成熟文化创意产品，更好地满足广大人民群众的精神文化需求。”首先，“西城礼物”赛道将重点挖掘西城区的历史文化底蕴和人文景观，激发创意灵感，推动文化资源转化。其次，“数字赋能”开放性赛道将以数字技术为支撑，鼓励参赛选手融合互联网、大数据、人工智能等现代科技手段，拓展文化创意的表现形式与传播路径。此外，由北京银行北京分行发起的“京萤计划-少年创想”赛道将重点关注青少年创意作品，为年轻一代提供展示自我、实现梦想的舞台。
最后，纹样主题征集赛道将聚焦传统纹样艺术创作，传承中华优秀传统文化，讲好中国故事。岑运东指出，“本届大赛将出发点和落脚点放在了文化创意的最终转化与落地上，力求通过大赛遴选出符合新时代发展要求的文化创意作品，并重点为这些作品提供高质量的成长和孵化平台，进一步推动作品转化成高品质的成熟文化创意产品，满足广大人民群众的精神文化需求。”在当下文化产业蓬勃发展的背景下，如何发掘、传承和创新中华优秀传统文化，讲好中国故事成为摆在我们面前的重要课题。文化创意产业作为新兴产业，其融合发展已成为助推经济增长的重要动力。如何通过大赛这一平台，挖掘和培育更多优秀文化创意作品，进一步提升文化特色与品牌效益，满足广大人民群众的精神文化需求，是本届大赛的重要使命。因此，希望更多的文化创意从业者积极参与本届大赛，用数字技术赋能创意，实现文化创意的转化与落地，推动文化产业向高质量发展。
同时，也期待社会各界能够关注和支持这一文化盛会，共同见证优秀文化创意作品的诞生与成长，让文化创意产业绽放出更多绚丽的光芒。综上所述，大赛以数字技术为手段，以文化创新为动力，共设四条主赛道，致力于推动文化产业高质量发展。如何更好地发挥文化创意作品的传播力和影响力，推动文化产业向着更广阔的市场迈进，需要更多人共同**和努力。您对于文化创意产业的发展和文化创意作品的转化有何看法？欢迎留言讨论。
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